Big Sky Bonus - The Wendt Agency

montana lottery

big sky bonus CAMPAIGN

There is a lot to love about Montana Lottery’s Big Sky Bonus game, including some of the best odds of any Montana Lottery game. The game was designed after extensive market research to produce the one thing probable players said they wanted: Lots of winners and meaningful, but not enormous, jackpots. Nothing about the game design was left to chance. With a refresh of the game happening, the Lottery wanted to build some excitement around the game changes that ultimately would create more winners and larger jackpots. There was also a logo refresh for the game, which featured more lighthearted and whimsical graphics to go along with the game’s fun and excitement. 

CAMPAIGN INCLUDED

TV & RADIO     DIGITAL
OUTDOOR BOARDS   
DIGITAL ADS
DIGITAL VIDEO     MOBILE ADS
STREAMING TV     SOCIAL MEDIA

big sky bonus CAMPAIGN

There is a lot to love about Montana Lottery’s Big Sky Bonus game, including some of the best odds of any Montana Lottery game. The game was designed after extensive market research to produce the one thing probable players said they wanted: Lots of winners and meaningful, but not enormous, jackpots. Nothing about the game design was left to chance. With a refresh of the game happening, the Lottery wanted to build some excitement around the game changes that ultimately would create more winners and larger jackpots. There was also a logo refresh for the game, which featured more lighthearted and whimsical graphics to go along with the game’s fun and excitement. 

CAMPAIGN INCLUDED

TV & RADIO     DIGITAL     OUTDOOR BOARDS    DIGITAL ADS
DIGITAL VIDEO     MOBILE ADS     STREAMING TV     SOCIAL MEDIA

  • TV & RADIO
  • DIGITAL
  • OUTDOOR BOARDS
  • DIGITAL ADS
  • DIGITAL VIDEO
  • MOBILE ADS
  • STREAMING TV
  • SOCIAL MEDIA

The goal for the campaign was to be bold and eye-catching and drive home the clockwork nature of winning in the game. To do this, we offered viewers a sneak peek into the magical Big Sky Bonus factory, where the factory workers are busy making winners every day. Likely players didn’t need to know the math behind the game; they know how a factory works and our campaign was driving home the notion that Big Sky Bonus is a winning factory. Now that Big Sky Bonus is offering bigger jackpots and creating more winners, the Big Sky Bonus team is busier than ever. Luckily, they are just as excited as they share the joy of winning with players.

Digital Ads

0 %

Video Completion

Video was a strong driver of this campaign, with over 123,000 people viewing 100% of the video in online formats.

0

Video Views

Twitter engagement was strong on this campaign and delivered over 130,000 video views.

0 %

revenue increase

The ad campaign contributed to a very successful product relaunch with revenue increasing YOY by 29%.

Digital Videos

outdoor board

Marketing motivation and Wendt shenanigans worthy of a subscription.

Industry Trends

Top 5 Reasons We Use WordPress

As a full-service communications agency specializing in web design, we get this question a lot: “What’s the best platform to build my website in?” The truth

Read More »

Marketing Expertise for your Inbox

Marketing motivation and Wendt shenanigans worthy of a subscription.

Industry Trends
The Wendt Agency

Top 5 Reasons We Use WordPress

As a full-service communications agency specializing in web design, we get this question a lot: “What’s the best platform to build my website in?” The truth

Read More »
Culture
Jennifer McKee

If home is where the workstation is

It’s been almost exactly three years since Covid re-imagined the workplace, pushing millions of people into remote work nearly overnight. Remote work was a shipwreck back

Read More »

CAITLIN CRUMLEY

CONTENT CREATOR

Forever chasing the Texas heat, Caitlin, along with her husband Rob, spend most of their time outdoors soaking in the sun and adventure. We know what you’re thinking…luckily for them, skiing is also a favorite pastime come winter! An adventurous spirit, but a perfectionist at heart, Caitlin brings excellence and attention to detail in all that she does.

Jennifer beisecker

ACCOUNTING ASSISTANT

  • Confidently approaches every project with energy and a smile.
  • Adept at tracking financials with accuracy.
  • Brings efficiency and a keen eye for detail that exceeds expectations.

Jenn enjoys spending as much time with her family as possible. Her husband, children, and extended family are everything. She also loves the absolutes of accounting; things balance, or they don’t. And she loves making it all add up. 

Haley Thomas

PRODUCTION MANAGER

SHAREHOLDER

Haley has an immobilizing fear of grasshoppers. Not spiders, not snakes — GRASSHOPPERS. It’s surprising to know this, considering how fearless and fierce Haley is when creating efficient workflows. In fact, helping others is what she strives most to do.

Gwen Fleming

CONTENT CREATOR

  • Curious creative who writes powerful copy with bold impact.
  • Brainstorms compelling content that inspires and incites action.
  • Ensures messaging is always engaging and on-brand.

Gwen’s lived from Portland, Maine to Portland, Oregon. New York City, Washington D.C., Los Angeles-ish; she invariably returns home to Montana … every time. She is passionate about using her experiences to create content that inspires strong impressions. 

Meghan Shaulis

UX/UI DESIGNER

Once her feet hit the floor, and after the coffee has been brewed, on Saturday mornings, you’ll find Meghan happily making breakfast for her family. If it were up to Meghan, she would never part from her husband. Lucky for us, she is also passionate about bringing her talents to the Wendt creative team and our clients. 

Victor Fulcher

UX/UI DESIGNER

Preserving bicycles, trinkets, and books brings Victor joy because he sees possibility in objects others might overlook. It’s this ability to make something from nothing that drives his work too. Being able to meld form, function, design, and code scratches the itch for both sides of his brain. 

Sheena Annala

ART DIRECTOR

Sheena spends every spare moment with her young family. It’s all about having adventures — a philosophy she brings into the office. When at work, Sheena is thrilled to get the chance to do something new and creative every day. 

Johnny ewald

SENIOR DIGITAL DESIGNER

SHAREHOLDER

Tacos! According to Johnny, tacos are the perfect combination of savory and simplicity — the possibilities are endless. Boundless creativity is infinite too. For Johnny, creativity begins as a tiny spark that ignites into form and serves a purpose. 

Jennifer mckee

DIGITAL STRATEGIST

A hiker, a skier, a mother, a wife, a friend, and an optimist, Jennifer cherishes spending her spare time with her husband, Johnathan, and their two children, Cormac and Maggie. 

Merle Mcleish

MEDIA BUYER

Whether it’s genealogy or geocaching, the thrill of the hunt drives Merle. She also has a deep appreciation for art and art history, which is perfect for the creative and artistic atmosphere of Wendt where Merle feels right at home. 

Angela moody

CONTROLLER

An avid crafter who thrills at dreaming up new sewing, quilting, and crocheting projects, Angela enjoys spending most of her spare time with her husband, Gene, and her “pittie-kids,“ her pit bull fur-babies, Traeger and Lexi Lou.

Kattie meyer

Client Services Director

SHAREHOLDER / DIRECTOR 

When it comes to navigating unsteady waters, Kattie is the captain we’d trust with our lives! Similar to rowing her family down one of Montana’s many rivers (her favorite pastime, by the way), Kattie understands that the key to our clients’ success first starts with pointing the boat in the right direction and then channeling Wendt’s team efforts to reach the desired goal. 

Johna wilcox

SENIOR ACCOUNT MANAGER

Shareholder

  • Dynamic partnership builder.
  • Passionate about providing super service.
  • Designs robust strategies to surpass metrics of success.

Johna wouldn’t be stuck on a desert island without Vichy Ideal Soleil Solar Protective Water – Hydrating SPF30 Face Mist — after all, it’s a desert. Duh! But her real energy comes from working on dynamic projects and interacting with clients.

Kara smith

CREATIVE DIRECTOR

Shareholder / Director 

Kara is completely enchanted with the Caribbean. The humidity, the teal waters — if only our bustling office were as tranquil! Not just captivated by sandy beaches, Kara is fascinated with understanding what makes people think and enjoys how her work allows her to tap into people’s emotions.

Lorie hager

CHIEF FINANCIAL OFFICER, CPA

Shareholder / Director 

  • Ethical and diligent financial leader.
  • Ensures financial department meets and exceeds accounting best practices.
  • Always detailed driven, making sure campaigns and projects are billed accurately and timely.

Looking for tricked-out tree houses or Airbnb homes in far-off locales fills Lorie’s downtime. But when she’s at work, she gets a heady sense of satisfaction when our Wendt team overcomes obstacles and celebrates successes. 

CAROL KRUGER

SENIOR VICE PRESIDENT

Shareholder / Director 

Irony is not without a sense of humor. Carol loves London, which is known for high tea, but deep down — Carol is a die-hard coffee lover. When it comes to her work, what excites her most is seeing it out in the world. Billboards to digital ads, strategy to placement, Carol is energized ensuring it all comes together in a final message. 

Jennifer Fritz

PRESIDENT

Shareholder / Director 

Jen brings a sense of adventure and an inquisitive mind to all she does, whether that is sipping on a new tequila or inspiring a culture of learning at the agency. She and her husband Ryan enjoy the Montana lifestyle alongside their two children, Kate and Wren, and their fluffy family dog, Morris (named after a former Gonzaga basketball player!)