Big Sky Bonus - The Wendt Agency

montana lottery

big sky bonus CAMPAIGN

There is a lot to love about Montana Lottery’s Big Sky Bonus game, including some of the best odds of any Montana Lottery game. The game was designed after extensive market research to produce the one thing probable players said they wanted: Lots of winners and meaningful, but not enormous, jackpots. Nothing about the game design was left to chance. With a refresh of the game happening, the Lottery wanted to build some excitement around the game changes that ultimately would create more winners and larger jackpots. There was also a logo refresh for the game, which featured more lighthearted and whimsical graphics to go along with the game’s fun and excitement. 

CAMPAIGN INCLUDED

TV & RADIO     DIGITAL
OUTDOOR BOARDS    DIGITAL ADS
DIGITAL VIDEO     MOBILE ADS
STREAMING TV     SOCIAL MEDIA

big sky bonus CAMPAIGN

There is a lot to love about Montana Lottery’s Big Sky Bonus game, including some of the best odds of any Montana Lottery game. The game was designed after extensive market research to produce the one thing probable players said they wanted: Lots of winners and meaningful, but not enormous, jackpots. Nothing about the game design was left to chance. With a refresh of the game happening, the Lottery wanted to build some excitement around the game changes that ultimately would create more winners and larger jackpots. There was also a logo refresh for the game, which featured more lighthearted and whimsical graphics to go along with the game’s fun and excitement. 

CAMPAIGN INCLUDED

TV & RADIO     DIGITAL     OUTDOOR BOARDS    DIGITAL ADS
DIGITAL VIDEO     MOBILE ADS     STREAMING TV     SOCIAL MEDIA

  • TV & RADIO
  • DIGITAL
  • OUTDOOR BOARDS
  • DIGITAL ADS
  • DIGITAL VIDEO
  • MOBILE ADS
  • STREAMING TV
  • SOCIAL MEDIA

The goal for the campaign was to be bold and eye-catching and drive home the clockwork nature of winning in the game. To do this, we offered viewers a sneak peek into the magical Big Sky Bonus factory, where the factory workers are busy making winners every day. Likely players didn’t need to know the math behind the game; they know how a factory works and our campaign was driving home the notion that Big Sky Bonus is a winning factory. Now that Big Sky Bonus is offering bigger jackpots and creating more winners, the Big Sky Bonus team is busier than ever. Luckily, they are just as excited as they share the joy of winning with players.

Digital Ads

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Video Completion

Video was a strong driver of this campaign, with over 123,000 people viewing 100% of the video in online formats.

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Video Views

Twitter engagement was strong on this campaign and delivered over 130,000 video views.

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revenue increase

The ad campaign contributed to a very successful product relaunch with revenue increasing YOY by 29%.

Digital Videos

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