A few highlights from 2023
At Wendt, we have the privilege of pouring our heart, time, and talent into hundreds of projects each year. From media campaigns and blog articles to
There is a lot to love about Montana Lottery’s Big Sky Bonus game, including some of the best odds of any Montana Lottery game. The game was designed after extensive market research to produce the one thing probable players said they wanted: Lots of winners and meaningful, but not enormous, jackpots. Nothing about the game design was left to chance. With a refresh of the game happening, the Lottery wanted to build some excitement around the game changes that ultimately would create more winners and larger jackpots. There was also a logo refresh for the game, which featured more lighthearted and whimsical graphics to go along with the game’s fun and excitement.
TV & RADIO DIGITAL
OUTDOOR BOARDS DIGITAL ADS
DIGITAL VIDEO MOBILE ADS
STREAMING TV SOCIAL MEDIA
There is a lot to love about Montana Lottery’s Big Sky Bonus game, including some of the best odds of any Montana Lottery game. The game was designed after extensive market research to produce the one thing probable players said they wanted: Lots of winners and meaningful, but not enormous, jackpots. Nothing about the game design was left to chance. With a refresh of the game happening, the Lottery wanted to build some excitement around the game changes that ultimately would create more winners and larger jackpots. There was also a logo refresh for the game, which featured more lighthearted and whimsical graphics to go along with the game’s fun and excitement.
TV & RADIO DIGITAL OUTDOOR BOARDS DIGITAL ADS
DIGITAL VIDEO MOBILE ADS STREAMING TV SOCIAL MEDIA
The goal for the campaign was to be bold and eye-catching and drive home the clockwork nature of winning in the game. To do this, we offered viewers a sneak peek into the magical Big Sky Bonus factory, where the factory workers are busy making winners every day. Likely players didn’t need to know the math behind the game; they know how a factory works and our campaign was driving home the notion that Big Sky Bonus is a winning factory. Now that Big Sky Bonus is offering bigger jackpots and creating more winners, the Big Sky Bonus team is busier than ever. Luckily, they are just as excited as they share the joy of winning with players.
Video was a strong driver of this campaign, with over 123,000 people viewing 100% of the video in online formats.
Twitter engagement was strong on this campaign and delivered over 130,000 video views.
The ad campaign contributed to a very successful product relaunch with revenue increasing YOY by 29%.
Marketing motivation and Wendt shenanigans worthy of a subscription.
At Wendt, we have the privilege of pouring our heart, time, and talent into hundreds of projects each year. From media campaigns and blog articles to
When I was first hired by The Wendt Agency six years ago as a graphic designer, little did I know that just two short years later I would be assisting the creative department in producing full broadcast TV spots for a wide array of clients – from concept to production. And though it’s been a while since my first time on set, it still blows me away that I have been a part of 15 to 20 commercial productions over the past four years!
Not all astronauts make it to the moon. And not all wanderers get to see the pyramids. But when it comes to navigating through complex universes, you can bet Jennifer McKee, Wendt’s digital strategist, can find her way around.
Are you the business owner looking for ways to up your brand photography game? Feeling overwhelmed by all of the new equipment and techniques on the
Marketing motivation and Wendt shenanigans worthy of a subscription.
At Wendt, we have the privilege of pouring our heart, time, and talent into hundreds of projects each year. From media campaigns and blog articles to
When I was first hired by The Wendt Agency six years ago as a graphic designer, little did I know that just two short years later I would be assisting the creative department in producing full broadcast TV spots for a wide array of clients – from concept to production. And though it’s been a while since my first time on set, it still blows me away that I have been a part of 15 to 20 commercial productions over the past four years!
Not all astronauts make it to the moon. And not all wanderers get to see the pyramids. But when it comes to navigating through complex universes, you can bet Jennifer McKee, Wendt’s digital strategist, can find her way around.
Are you the business owner looking for ways to up your brand photography game? Feeling overwhelmed by all of the new equipment and techniques on the