
Reflections on My Time as Wendt’s Leader
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
There is a lot to love about Montana Lottery’s Big Sky Bonus game, including some of the best odds of any Montana Lottery game. The game was designed after extensive market research to produce the one thing probable players said they wanted: Lots of winners and meaningful, but not enormous, jackpots. Nothing about the game design was left to chance. With a refresh of the game happening, the Lottery wanted to build some excitement around the game changes that ultimately would create more winners and larger jackpots. There was also a logo refresh for the game, which featured more lighthearted and whimsical graphics to go along with the game’s fun and excitement.
TV & RADIO DIGITAL
OUTDOOR BOARDS DIGITAL ADS
DIGITAL VIDEO MOBILE ADS
STREAMING TV SOCIAL MEDIA
There is a lot to love about Montana Lottery’s Big Sky Bonus game, including some of the best odds of any Montana Lottery game. The game was designed after extensive market research to produce the one thing probable players said they wanted: Lots of winners and meaningful, but not enormous, jackpots. Nothing about the game design was left to chance. With a refresh of the game happening, the Lottery wanted to build some excitement around the game changes that ultimately would create more winners and larger jackpots. There was also a logo refresh for the game, which featured more lighthearted and whimsical graphics to go along with the game’s fun and excitement.
TV & RADIO DIGITAL OUTDOOR BOARDS DIGITAL ADS
DIGITAL VIDEO MOBILE ADS STREAMING TV SOCIAL MEDIA
The goal for the campaign was to be bold and eye-catching and drive home the clockwork nature of winning in the game. To do this, we offered viewers a sneak peek into the magical Big Sky Bonus factory, where the factory workers are busy making winners every day. Likely players didn’t need to know the math behind the game; they know how a factory works and our campaign was driving home the notion that Big Sky Bonus is a winning factory. Now that Big Sky Bonus is offering bigger jackpots and creating more winners, the Big Sky Bonus team is busier than ever. Luckily, they are just as excited as they share the joy of winning with players.
Video was a strong driver of this campaign, with over 123,000 people viewing 100% of the video in online formats.
Twitter engagement was strong on this campaign and delivered over 130,000 video views.
The ad campaign contributed to a very successful product relaunch with revenue increasing YOY by 29%.
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Marketing motivation and Wendt shenanigans worthy of a subscription.

As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the

There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.

A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…

At Wendt, our team knows that the best recipe for success comes from mixing a little bit of everyone’s unique “flavor” into the work we do.
Marketing motivation and Wendt shenanigans worthy of a subscription.

As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the

There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.

A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…

At Wendt, our team knows that the best recipe for success comes from mixing a little bit of everyone’s unique “flavor” into the work we do.