There is a lot to love about Montana Lottery’s Big Sky Bonus game, including some of the best odds of any Montana Lottery game. The game was designed after extensive market research to produce the one thing probable players said they wanted: Lots of winners and meaningful, but not enormous, jackpots. Nothing about the game design was left to chance. With a refresh of the game happening, the Lottery wanted to build some excitement around the game changes that ultimately would create more winners and larger jackpots. There was also a logo refresh for the game, which featured more lighthearted and whimsical graphics to go along with the game’s fun and excitement.
TV & RADIO DIGITAL
OUTDOOR BOARDS DIGITAL ADS
DIGITAL VIDEO MOBILE ADS
STREAMING TV SOCIAL MEDIA
There is a lot to love about Montana Lottery’s Big Sky Bonus game, including some of the best odds of any Montana Lottery game. The game was designed after extensive market research to produce the one thing probable players said they wanted: Lots of winners and meaningful, but not enormous, jackpots. Nothing about the game design was left to chance. With a refresh of the game happening, the Lottery wanted to build some excitement around the game changes that ultimately would create more winners and larger jackpots. There was also a logo refresh for the game, which featured more lighthearted and whimsical graphics to go along with the game’s fun and excitement.
TV & RADIO DIGITAL OUTDOOR BOARDS DIGITAL ADS
DIGITAL VIDEO MOBILE ADS STREAMING TV SOCIAL MEDIA
The goal for the campaign was to be bold and eye-catching and drive home the clockwork nature of winning in the game. To do this, we offered viewers a sneak peek into the magical Big Sky Bonus factory, where the factory workers are busy making winners every day. Likely players didn’t need to know the math behind the game; they know how a factory works and our campaign was driving home the notion that Big Sky Bonus is a winning factory. Now that Big Sky Bonus is offering bigger jackpots and creating more winners, the Big Sky Bonus team is busier than ever. Luckily, they are just as excited as they share the joy of winning with players.
Video was a strong driver of this campaign, with over 123,000 people viewing 100% of the video in online formats.
Twitter engagement was strong on this campaign and delivered over 130,000 video views.
The ad campaign contributed to a very successful product relaunch with revenue increasing YOY by 29%.
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Marketing motivation and Wendt shenanigans worthy of a subscription.
At the core of Wendt’s super service, and hidden behind every perfectly cohesive marketing campaign, is a team of unwavering individuals who, on the daily, suit
As a full-service communications agency specializing in web design, we get this question a lot: “What’s the best platform to build my website in?” The truth
It’s been almost exactly three years since Covid re-imagined the workplace, pushing millions of people into remote work nearly overnight. Remote work was a shipwreck back
1Who is Caitlin? Gosh, I’d say the heart of who I am is someone who just genuinely wants to make a difference and have a positive
CONTENT CREATOR
Forever chasing the Texas heat, Caitlin, along with her husband Rob, spend most of their time outdoors soaking in the sun and adventure. We know what you’re thinking…luckily for them, skiing is also a favorite pastime come winter! An adventurous spirit, but a perfectionist at heart, Caitlin brings excellence and attention to detail in all that she does.
ACCOUNTING ASSISTANT
Jenn enjoys spending as much time with her family as possible. Her husband, children, and extended family are everything. She also loves the absolutes of accounting; things balance, or they don’t. And she loves making it all add up.
PRODUCTION MANAGER
SHAREHOLDER
Haley has an immobilizing fear of grasshoppers. Not spiders, not snakes — GRASSHOPPERS. It’s surprising to know this, considering how fearless and fierce Haley is when creating efficient workflows. In fact, helping others is what she strives most to do.
CONTENT CREATOR
Gwen’s lived from Portland, Maine to Portland, Oregon. New York City, Washington D.C., Los Angeles-ish; she invariably returns home to Montana … every time. She is passionate about using her experiences to create content that inspires strong impressions.
UX/UI DESIGNER
Once her feet hit the floor, and after the coffee has been brewed, on Saturday mornings, you’ll find Meghan happily making breakfast for her family. If it were up to Meghan, she would never part from her husband. Lucky for us, she is also passionate about bringing her talents to the Wendt creative team and our clients.
UX/UI DESIGNER
Preserving bicycles, trinkets, and books brings Victor joy because he sees possibility in objects others might overlook. It’s this ability to make something from nothing that drives his work too. Being able to meld form, function, design, and code scratches the itch for both sides of his brain.
ART DIRECTOR
Sheena spends every spare moment with her young family. It’s all about having adventures — a philosophy she brings into the office. When at work, Sheena is thrilled to get the chance to do something new and creative every day.
SENIOR DIGITAL DESIGNER
SHAREHOLDER
Tacos! According to Johnny, tacos are the perfect combination of savory and simplicity — the possibilities are endless. Boundless creativity is infinite too. For Johnny, creativity begins as a tiny spark that ignites into form and serves a purpose.
DIGITAL STRATEGIST
A hiker, a skier, a mother, a wife, a friend, and an optimist, Jennifer cherishes spending her spare time with her husband, Johnathan, and their two children, Cormac and Maggie.
MEDIA BUYER
Whether it’s genealogy or geocaching, the thrill of the hunt drives Merle. She also has a deep appreciation for art and art history, which is perfect for the creative and artistic atmosphere of Wendt where Merle feels right at home.
CONTROLLER
An avid crafter who thrills at dreaming up new sewing, quilting, and crocheting projects, Angela enjoys spending most of her spare time with her husband, Gene, and her “pittie-kids,“ her pit bull fur-babies, Traeger and Lexi Lou.
Client Services Director
SHAREHOLDER / DIRECTOR
When it comes to navigating unsteady waters, Kattie is the captain we’d trust with our lives! Similar to rowing her family down one of Montana’s many rivers (her favorite pastime, by the way), Kattie understands that the key to our clients’ success first starts with pointing the boat in the right direction and then channeling Wendt’s team efforts to reach the desired goal.
SENIOR ACCOUNT MANAGER
Shareholder
Johna wouldn’t be stuck on a desert island without Vichy Ideal Soleil Solar Protective Water – Hydrating SPF30 Face Mist — after all, it’s a desert. Duh! But her real energy comes from working on dynamic projects and interacting with clients.
CREATIVE DIRECTOR
Shareholder / Director
Kara is completely enchanted with the Caribbean. The humidity, the teal waters — if only our bustling office were as tranquil! Not just captivated by sandy beaches, Kara is fascinated with understanding what makes people think and enjoys how her work allows her to tap into people’s emotions.
CHIEF FINANCIAL OFFICER, CPA
Shareholder / Director
Looking for tricked-out tree houses or Airbnb homes in far-off locales fills Lorie’s downtime. But when she’s at work, she gets a heady sense of satisfaction when our Wendt team overcomes obstacles and celebrates successes.
SENIOR VICE PRESIDENT
Shareholder / Director
Irony is not without a sense of humor. Carol loves London, which is known for high tea, but deep down — Carol is a die-hard coffee lover. When it comes to her work, what excites her most is seeing it out in the world. Billboards to digital ads, strategy to placement, Carol is energized ensuring it all comes together in a final message.
PRESIDENT
Shareholder / Director
Jen brings a sense of adventure and an inquisitive mind to all she does, whether that is sipping on a new tequila or inspiring a culture of learning at the agency. She and her husband Ryan enjoy the Montana lifestyle alongside their two children, Kate and Wren, and their fluffy family dog, Morris (named after a former Gonzaga basketball player!)
