Citizens Alliance Bank has been operating in Montana for over 20 years, but had never done any formal advertising. They came to Wendt with the goal of establishing their brand voice to communicate their presence in alignment with the opening of a new bank building in their largest Montana market. We worked with them to define creative messaging goals such as communicating the bank’s locality, integration into their different communities, and sleek, yet friendly Montana attitude. Since the outreach effort was the first, we felt it was a great opportunity to properly introduce the bank. The creative campaign developed was all about communicating their longevity in the community, while still feeling fresh and modern.
BRAND AWARENESS NATIVE CONTENT
BANNER ADS OUTDOOR BOARDS
DIGITAL ADS SOCIAL MEDIA PRINT
Citizens Alliance Bank has been operating in Montana for over 20 years, but had never done any formal advertising. They came to Wendt with the goal of establishing their brand voice to communicate their presence in alignment with the opening of a new bank building in their largest Montana market. We worked with them to define creative messaging goals such as communicating the bank’s locality, integration into their different communities, and sleek, yet friendly Montana attitude. Since the outreach effort was the first, we felt it was a great opportunity to properly introduce the bank. The creative campaign developed was all about communicating their longevity in the community, while still feeling fresh and modern.
BRAND AWARENESS NATIVE CONTENT BANNER ADS
OUTDOOR BOARDS DIGITAL ADS SOCIAL MEDIA PRINT
Marketing motivation and Wendt shenanigans worthy of a subscription.
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
At Wendt, our team knows that the best recipe for success comes from mixing a little bit of everyone’s unique “flavor” into the work we do.
Marketing motivation and Wendt shenanigans worthy of a subscription.
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
At Wendt, our team knows that the best recipe for success comes from mixing a little bit of everyone’s unique “flavor” into the work we do.
