Shodair Children’s Hospital provides specialized psychiatric care for children and adolescents and is home to Montana’s only comprehensive genetics program. Yet assumptions persisted that Shodair only served children, and the hospital needed to present an updated representation of what they do. Wendt responded with a full-service campaign to give Montanans (who make up 99% of Shodair’s clientele) a clearer understanding of Shodair’s mission.
BRAND AWARENESS NATIVE CONTENT
RESPONSIVE WEB DESIGN
OUTDOOR BOARDS DIGITAL ADS
SOCIAL MEDIA PRINT
Shodair Children’s Hospital provides specialized psychiatric care for children and adolescents and is home to Montana’s only comprehensive genetics program. Yet assumptions persisted that Shodair only served children, and the hospital needed to present an updated representation of what they do. Wendt responded with a full-service campaign to give Montanans (who make up 99% of Shodair’s clientele) a clearer understanding of Shodair’s mission.
BRAND AWARENESS NATIVE CONTENT RESPONSIVE WEB DESIGN
OUTDOOR BOARDS DIGITAL ADS SOCIAL MEDIA PRINT
Shodair Children’s Hospital needed a rebranding that would tie their two organizations — specialized psychiatric care for children and a nationally recognized genetics program — together more cohesively. Though it is indeed a children’s hospital, Shodair is much more, offering comprehensive care for families as well as a genetics program for all ages. Shodair also currently serves as the only Children’s Miracle Network-affiliated hospital in Montana and provides care to children in all parts of the state.
During the brand launch, campaign website visits increased by nearly 18% and visits to the donate/support page increased by 630%.
Native articles had nearly 2,500 views, and the average time spent on each article was more than 2 minutes.
Facebook fans increased by 89.6% during the campaign.
This truly was a full-service campaign, as Wendt worked closely with Shodair on brand development, public relations, and native content. We used TV and radio ads, digital, mobile, social media, outdoor, and print channels to showcase Shodair’s offerings. Along with creating a cohesive brand, our goal was to highlight what makes Shodair special. No family is turned away from care at Shodair, which makes donor support vital. The hospital is the only provider of such specialized genetics care in Montana. Shodair also boasts an accredited school so children in their care can continue their education.
Shodair’s new narrative is progressive but timeless, and it centers on the hospital’s commitment to support, stabilize, and improve the lives of children in crisis. We are proud to partner with an organization so intensely dedicated to serving patients throughout their lives.
While the site has been updated from our original design, the original structure of what we created is still there, but with a fresh coat of paint.
Marketing motivation and Wendt shenanigans worthy of a subscription.
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
At Wendt, our team knows that the best recipe for success comes from mixing a little bit of everyone’s unique “flavor” into the work we do.
Marketing motivation and Wendt shenanigans worthy of a subscription.
As I look back on my years at Wendt, twenty-two of them as CEO, I’m filled with a mix of gratitude, pride, and awe at the
There are a lot of conversations right now about AI in marketing. Some people are cautiously experimenting, and some have dived all the way in, proudly handing over the keys. So, in the spirit of curiosity, we decided to try something: We tasked AI with creating our marketing strategy for one week. No guardrails. No edits. Just prompts in, outputs out. Here’s what happened and what it taught us.
A strong brand is more than design elements or a clever tagline—it’s the story you tell and the connection you build. Every interaction shapes how your audience sees you, which is why consistency matters…
At Wendt, our team knows that the best recipe for success comes from mixing a little bit of everyone’s unique “flavor” into the work we do.
