All Experiences are Brand Experiences - The Wendt Agency

All Experiences are Brand Experiences

All Experiences are Brand Experiences

Like many 90’s households, my family often ended the night couch side, watching a favorite television show together. And while reruns of Boy Meets World and The Andy Griffith Show certainly ring vividly in my mind, when it comes to branding, there’s a memory that outshines all the others. And it’s not because it was particularly significant or even exceptional, but rather because it was consistent. Growing up, every. single. time. a beverage commercial appeared on TV, my mom would always remark how she was “convinced there must be subliminal messaging,” because not only was she now left feeling thirsty, but it was a thirst that could only be quenched by that beverage. I mean, you name it – Coca Cola, wine, orange juice, coffee – the commercial would come on and it was like clockwork. Now, obviously, it’s easy to point out that the commercial had served its purpose, but beyond that, what my mother was identifying with was a brand. She knew exactly what that bottle of Coca-Cola would taste like and could imagine perfectly, and even already felt, the peace and comfort that would come with drinking that glass of wine. Sure, she wanted the drink; but ultimately, what she was after was the experience. That’s branding! And we’ve all been there.

So what is it about brands that allow them to capture not only our attention, but our money and behavior? Is it an emotional connection we’re relating to? Is it conscious? Subconscious? As a creative agency, these are questions we constantly consider as we look to build meaningful brand connections for our clients. And, while we’ve certainly narrowed it down strategically (see our Ask an Expert blog on branding), there’s no denying that a huge part of the brand experience is not just seen or heard but felt. So much so that even the youngest of us can relate to and identify with brands we’ve had experiences with. 

But, don’t just take our word for it! Here to prove that all experiences are brand experiences, are the littlest members (and newest experts) of the Wendt team. Check out what the kids at Wendt have to say about the brands they love: 

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CAITLIN CRUMLEY

CONTENT CREATOR

Forever chasing the Texas heat, Caitlin, along with her husband Rob, spend most of their time outdoors soaking in the sun and adventure. We know what you’re thinking…luckily for them, skiing is also a favorite pastime come winter! An adventurous spirit, but a perfectionist at heart, Caitlin brings excellence and attention to detail in all that she does.

Angela moody

CONTROLLER

An avid crafter who thrills at dreaming up new sewing, quilting, and crocheting projects, Angela enjoys spending most of her spare time with her husband, Gene, and her “pittie-kids,“ her pit bull fur-babies, Traeger and Lexi Lou.

Jennifer Fritz

PRESIDENT

Shareholder / Director 

Jen brings a sense of adventure and an inquisitive mind to all she does, whether that is sipping on a new tequila or inspiring a culture of learning at the agency. She and her husband Ryan enjoy the Montana lifestyle alongside their two children, Kate and Wren, and their fluffy family dog, Morris (named after a former Gonzaga basketball player!)

CAROL KRUGER

SENIOR VICE PRESIDENT

Shareholder / Director 

Irony is not without a sense of humor. Carol loves London, which is known for high tea, but deep down — Carol is a die-hard coffee lover. When it comes to her work, what excites her most is seeing it out in the world. Billboards to digital ads, strategy to placement, Carol is energized ensuring it all comes together in a final message. 

Lorie hager

CHIEF FINANCIAL OFFICER, CPA

Shareholder / Director 

  • Ethical and diligent financial leader.
  • Ensures financial department meets and exceeds accounting best practices.
  • Always detailed driven, making sure campaigns and projects are billed accurately and timely.

Looking for tricked-out tree houses or Airbnb homes in far-off locales fills Lorie’s downtime. But when she’s at work, she gets a heady sense of satisfaction when our Wendt team overcomes obstacles and celebrates successes. 

Kara smith

CREATIVE DIRECTOR

Shareholder / Director 

Kara is completely enchanted with the Caribbean. The humidity, the teal waters — if only our bustling office were as tranquil! Not just captivated by sandy beaches, Kara is fascinated with understanding what makes people think and enjoys how her work allows her to tap into people’s emotions.

Johna wilcox

SENIOR ACCOUNT MANAGER

Shareholder

  • Dynamic partnership builder.
  • Passionate about providing super service.
  • Designs robust strategies to surpass metrics of success.

Johna wouldn’t be stuck on a desert island without Vichy Ideal Soleil Solar Protective Water – Hydrating SPF30 Face Mist — after all, it’s a desert. Duh! But her real energy comes from working on dynamic projects and interacting with clients.

Kattie meyer

SENIOR ACCOUNT MANAGER

Shareholder

Traveling to Paris when her daughter is old enough would be a dream come true for Kattie. When not planning for trips abroad, Kattie is inspired by working with a variety of different clients who keep her challenged and on her toes. 

Merle Mcleish

MEDIA BUYER

Whether it’s genealogy or geocaching, the thrill of the hunt drives Merle. She also has a deep appreciation for art and art history, which is perfect for the creative and artistic atmosphere of Wendt where Merle feels right at home. 

Jennifer beisecker

ACCOUNTING ASSISTANT

  • Confidently approaches every project with energy and a smile.
  • Adept at tracking financials with accuracy.
  • Brings efficiency and a keen eye for detail that exceeds expectations.

Jenn enjoys spending as much time with her family as possible. Her husband, children, and extended family are everything. She also loves the absolutes of accounting; things balance, or they don’t. And she loves making it all add up. 

Jennifer mckee

DIGITAL STRATEGIST

A hiker, a skier, a mother, a wife, a friend, and an optimist, Jennifer cherishes spending her spare time with her husband, Johnathan, and their two children, Cormac and Maggie. 

Johnny ewald

SENIOR DIGITAL DESIGNER

SHAREHOLDER

Tacos! According to Johnny, tacos are the perfect combination of savory and simplicity — the possibilities are endless. Boundless creativity is infinite too. For Johnny, creativity begins as a tiny spark that ignites into form and serves a purpose. 

Sheena Annala

ART DIRECTOR

Sheena spends every spare moment with her young family. It’s all about having adventures — a philosophy she brings into the office. When at work, Sheena is thrilled to get the chance to do something new and creative every day. 

Victor Fulcher

UX/UI DESIGNER

Preserving bicycles, trinkets, and books brings Victor joy because he sees possibility in objects others might overlook. It’s this ability to make something from nothing that drives his work too. Being able to meld form, function, design, and code scratches the itch for both sides of his brain. 

Meghan Shaulis

UX/UI DESIGNER

Once her feet hit the floor, and after the coffee has been brewed, on Saturday mornings, you’ll find Meghan happily making breakfast for her family. If it were up to Meghan, she would never part from her husband. Lucky for us, she is also passionate about bringing her talents to the Wendt creative team and our clients. 

Gwen Fleming

CONTENT CREATOR

  • Curious creative who writes powerful copy with bold impact.
  • Brainstorms compelling content that inspires and incites action.
  • Ensures messaging is always engaging and on-brand.

Gwen’s lived from Portland, Maine to Portland, Oregon. New York City, Washington D.C., Los Angeles-ish; she invariably returns home to Montana … every time. She is passionate about using her experiences to create content that inspires strong impressions. 

Haley Thomas

PRODUCTION MANAGER

SHAREHOLDER

Haley has an immobilizing fear of grasshoppers. Not spiders, not snakes — GRASSHOPPERS. It’s surprising to know this, considering how fearless and fierce Haley is when creating efficient workflows. In fact, helping others is what she strives most to do.