Sherwin-Williams Color of the Year

Sherwin-Williams Color of the Year

Sherwin-Williams Color of the Year

Are we all ready to be done with 2020? Do we need some calm and stability in our lives? Sherwin-Williams thinks so, already announcing Urbane Bronze as the color of the year – the year of 2021 that is.

Described as an “anchor that grounds the mind”, Urbane Bronze (SW 7048)  is a rich shade with gray undertones.

“The home is now the ultimate retreat from the world … and Urbane Bronze encourages you to create a sanctuary space for mindful reflection and renewal,” according to Sherwin-Williams’ director of color marketing, Sue Wadden. The color is part of the Sherwin-Williams Sanctuary Palette, said to pair well with wood finishes, stone accents, woven textiles, and mixed metals.         

A very unofficial poll of the Wendt office shows this is a divisive color:

  • I love it. It signifies a life well lived, filled with leather bound books, roaring fires, and soft lamp light.
  • Great organic feel – it will easily coordinate with any other color.
  • This color fills me with darkness. I find this choice a disappointment.
  • The color of doom and gloom – thumbs down!

Pantone, the ball is in your court – can’t wait for your December announcement to see what you pick for the 2021 color of the year!

The Wendt Agency

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