When you are a company that has been around for nearly a century, your brand has been evolving for years before “branding” was even a thing.

Wendt was established in 1929, mere months before our nation was thrown into the challenges of the great depression. We have marketed the novelty of the first loaves of sliced bread, provided rationing ideas and encouraged victory gardens during WW2, invited tourists to explore the beauty of our state, embraced the digital world of the 21st century, and mastered the art of innovative storytelling in today’s media landscape. Wendt has continued to progress alongside the world we have lived in. And, while some things stay the same, like our dedication to our clients, creativity, and innovation, our business and identity are constantly evolving. This constant evolution of “who” Wendt is includes a handful of versions of our logo.

Many elements in our logo have changed quite a few times – like fonts, style, shapes – each a reflection of that moment in history. However, the element at the heart of our logo and brand from the very beginning has always been honoring our company founder, L.W. Wendt. While we may have gone through a few slight name modifications throughout our years, we have always kept “Wendt” as the centerpiece. Therefore, the letter “W” has and will continue to be the dominant element in our logo.

Enjoy a look at the progression of the Wendt logo over the last 91 years!