There’s a lot to say about staying creative in the marketing world. Like, for starters, how absolutely necessary it is! Luckily for us, our Senior Art Director can find creative inspiration in just about anything. An outdated poster from 2001, a cozy blanket in the clearance aisle at Target, a garage full of kids’ toys – when you live, eat, and breathe creativity, every blank canvas can become a work of art! Mom of four and doer of all things, Sheena shares more about what fuels her creativity both at work and at home.
Well … where to begin. I’m a wife, mother, designer, coffee addict, and lover of anything with peanut butter. I have a passion for finding beauty in anything and tend to be more of a glass-half-full kind of person. I love how a good meme can always make my day and I appreciate how a simple compliment can bring joy to just about anyone.
When I’m not sitting at my desk rocking my favorite pair of Chacos or Birkenstocks, you will usually find me spending time with my husband and our four amazing kids (3 girls and 1 little man). Whether it's MSU Cats games in the fall, hiking or playing at a creek, skiing the slopes at Showdown (our local ski hill), chasing our daughters across the state for softball, or growing veggies in our garden, we find so much joy in going on new adventures together and love spending as much time outside as possible.
It really just depends on the day. Some days I work on larger-scale creative development projects like entire rebrands and upcoming campaign launches, while other days I get to focus in on specific projects, such as new logo designs, artwork for a billboard, or creative for social posts. I love how each day is new and requires a different degree of creativity.
Honestly, anything and everything! I’m the type of person who loves to touch everything when I’m shopping – the person who is drawn to odd colors, unique objects, or different textures. To me, any type of blank canvas is inspiring. Whether I’m designing a new logo, laying out an event poster, picking plants for my garden, or reimagining my living room décor for the 99th time, my brain is always in “creative mode.”
I am often drawn toward the initial creative development process. I love the challenge of coming up with entirely new campaigns for our clients and the variety of mediums that I get to work on, such as print ads, social posts, and website graphics.
When it comes down to it, I’d have to say the people. Wendt has such a unique group of individuals who are so creative, kind, and caring. Everyone here cares deeply about the work they do.
At the end of the day, it’s really all about balance. No matter what project you’re working on, the key is finding the right balance between color, imagery, typography, composition, and in some cases, the perfect amount of white space!