April 20 is National Look Alike Day #NationalLookAlikeDay. It’s not the most significant of our annual holidays, but somehow it still speaks to me.
Perhaps it is because it’s roots are allegedly in local TV news. The day is believed to have been created by Pittsburgh television reporter Jack Etzel in the 1980s. I was a local TV reporter at one time and I understand that specific type of deadline pressure he obviously felt. When you need a feature story for the early news, sometimes you get creative! I never invented a holiday, but who am I to argue with someone who did?
While some people choose to celebrate this day by dressing like celebrities or finding photos of famous people they resemble, I think of the amazing people I work with at The Wendt Agency and how we sometimes manage to dress alike. Maybe it shows that great minds do think alike. Maybe it’s a function of our excellent taste. Or maybe it’s just coincidence. Whatever it is, it makes me smile every time!
We keep track of these matching days on our Twin Wall, a very prestigious portion of the bulletin board in our breakroom. I’ve made the board myself a couple of times-once even as part of a very special triplets posting (you cannot deny the value of the red plaid shirt during a Montana winter).
Do you have a twin? Let me know in the comments section and bring a smile to my face. Couldn’t we all use more smiles?

Industry Trends
Embracing the Creative Challenge: Q&A with our Graphic Designer
As creatives, trends will change, digital spaces will evolve, and typography will come and go. But one characteristic can keep you rooted through it all – a mindset that embraces change. A creative since she could walk (and draw on walls), our graphic designer, Kit, is a natural-born optimist. And with that glass-is-half-full attitude has always come an innate desire to learn, lean in, and bring both others and her art skills along for the ride! How has Kit continued to welcome change and embrace the creative challenge in both her personal and professional life? We’ll leave it to her to spill that tea!