As a full-service communications agency specializing in web design, we get this question a lot: “What’s the best platform to build my website in?” The truth is that there really is no one “best” platform, but rather a few “better” platforms depending on the individual’s intended use, skillset, and prior knowledge. That said, having been around the block a few times, when it comes to setting our clients up for success, we have one surefire pick – and that’s WordPress. Here’s why!

1. It’s User Friendly.

WordPress is both easy to use and manage – for everyone. At the end of the day, our number one goal when developing sites is to empower our clients by giving them a website that they can not only make simple updates to if they wish, but also make larger modifications as the needs of the organization shift. In WordPress, once a website is built out and coded, within just a few hours of training, we can teach our clients the necessary skills to effectively manage and maintain the website on their own. Or, if they elect to do so, our team can still easily continue to conduct all site management and maintenance from the backend. It’s really a win-win!

2. The User Experience is Responsive.

In the days of mobile, choosing a web platform that excels in responsive design is integral to a successful user experience. From the homepage to the contact form, you can be confident that the entirety of your website will be built in a responsive environment. This means that not only will your website flow freely, but the integrity of your design will also remain intact no matter what device a user is viewing it on.

3. SEO Strategy is at the Forefront.

What good is a website if no one can find it? In the marketing world, we face this issue head on with a tactic called “SEO,” or search engine optimization. And while there is value in developing a content strategy to improve search engine rankings, WordPress helps streamline this process by integrating plugins, such as Yoast SEO, to help businesses boost their search engine rankings directly from the platform. Leveraging SEO plugins enables our team to build websites that are both strategic in design and optimized for clicks – ensuring that our clients’ websites are always at the forefront of any Google search.

4. The Platform is Innovative & Secure.

We love a good update, and WordPress is constantly innovating and developing new processes to enhance their product and optimization. This means that our clients’ websites are also always evolving – directly benefiting from the platform’s continual upgrades in user experience and functionality. This extends to their security, as well. WordPress developers work around the clock to reduce vulnerabilities, troubleshoot errors, and eliminate security threats. To put it simply, they’re definitely our guard dog of choice (and you know how much we love dogs)!

5. The Custom Plugins are Endless.

We already mentioned SEO, but it doesn’t stop there. WordPress has a never-ending library of plugins (we’re talking thousands) that can work to enhance and extend any website’s functionality. Whether you’re looking to add an email opt-in feature or create a fully multi-lingual site, with WordPress, there’s already a solution in place. For our clients, that means greater flexibility in design at a lower cost investment.