After a long and cold winter, we’re just going to say it: SPRING HAS ARRIVED. And that means longer daylight hours, bright blue skies, melting snow, and the fresh air that comes this time of year. So get out and enjoy everything spring has to offer. We know we will!
-The Wendt Agency
“Let’s start at the very beginning – a very good place to start.”
That might be good advice for the von Trapp family singers in the “Sound of Music,” but it’s pretty bad advice when you are planning a media strategy. In fact, if you want your media plan to be a success (and who doesn’t?), you need to start at the end — what is your goal?
Modern media truly has something for everyone, and a strategic media plan will take advantage of the strengths of each media from social to magazine to terrestrial radio to native. But all that thoughtful planning is wasted if it doesn’t achieve the actual goal of the campaign. It might be a solid plan delivering a lot of eyeballs or making the phone ring or pushing traffic to your website, but if what you really wanted was to have people attend your open house, then it’s not actually a great plan at all. In fact, it is a failure.
The first step of any strategic media planning process should be determining the goal; what is this placement supposed to do? Why is your business willing to spend money on paid media? What result will mean those dollars were well spent?
Once you know that, you will be able to create a media plan destined for success!
BY CAROL KRUGER, SENIOR VICE PRESIDENT
On February 1, we celebrated our 90th birthday! It is doubtful Wendt’s founders could have predicted the direction the company was going to take over the next nine decades when the company was established in 1929. Wendt has gone from a two-person agency to our current 14-member staff. We have accommodated and endured both poor economic conditions and abundance. In all of it, the creativity and ingenuity of Wendt have stood the test of time.
We celebrated the occasion with cake, Wendt bingo, advertising history trivia, and charades. On Friday, February 1, we found ourselves on the front cover of the Great Falls Tribune honoring our 90-year milestone. When we look back at our founders and leaders through the years, it is easy for us to recall their great achievements, and we appreciate the Tribune sharing in the grandeur of this milestone. The congratulatory messages and well-wishes from our community due to the recognition reaffirmed our meaning of community. Thank you to all our friends and partners.
One of the best parts of working with others is sharing pieces of our lives with each other outside of work. It is a reminder of how alike we are, and that we each have stories that have shaped us into the people we are today. Here at Wendt, we create opportunities to share our stories with each other so that we can connect beyond the workplace. We encourage you to take time before your holiday break to connect with your co-workers, maybe over a cup of hot chocolate or tea, eating cookies. Ask them what their favorite holiday memories are when they were growing up and what they do to enjoy the season today. In the spirit of sharing, here is how our Wendt team answered this question.
What is your favorite holiday
tradition from your youth?
Christmas is the most wonderful time of year. It’s the only time of year when you can wear ugly sweaters, enjoy copious amounts of sweets, and sing out loud to your favorite Christmas tunes. So this holiday season, enjoy all those little things that make this the most wonderful time of year.
Wishing everyone a very Merry Christmas!
-The Wendt Agency