Ahh, the fearless leader – striding forward, blazing a trail, thinking, and acting independently – basically going it alone. It is an image that seems to resonate with a lot of people, something baked into at least the American consciousness. But is it completely accurate? Isn’t it missing something? Something like other people?
I recently graduated from the Leadership Montana Master’s Class, an 8-month program designed to help Leadership Montana alumni take a deeper dive into the concept of leadership and what it means to them. It was fascinating, challenging, overwhelming, eye-opening, and visionary all at once. I am still processing everything I learned and will be for quite a while. But one thing which really stood out to me during the final session in June was my new understanding of how empty leadership is without other people.
Of course, leadership means looking at issues in new ways, setting goals, creating a vision, reframing questions, building order out of confusion, etc. But why is a leader doing that? Is it just for internal satisfaction? Or is it to share the journey, to bring others forward, to create understanding and connection? As important as personal growth is, I do not think that is the end goal of leadership. I think leadership is finding ways to create a shared vision.
The process of leadership can be messy. It can involve a lot of false starts. It can need mid-course corrections and the flexibility to respond to changing circumstances. But it must involve other people. It must be about that connection and creating a team dedicated to a common goal – a goal which is bigger than any single person, even the leader.
In the words of Antoine de Saint-Exupery “If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.”
Senior Vice President
Just how well do you know your coworkers? Oh sure, you might know how Bill takes his coffee or how much Janet loves her golden retriever, but do you know if either of them would rather have telekinesis (the ability to move things with their mind) or telepathy (the ability to read minds)? If they’d prefer to be in a food fight or a water fight? These are the fascinating things you can learn when you play “Would You Rather?” The questions may be silly but the chance to bond over a shared interest in Marvel movies or the joys of living in a tree house is no joke – it’s a great way to build connection. We started playing “Would You Rather” while we were working remotely and decided to play another round and let you all learn a little bit about us – enjoy!
-The Wendt Agency
Written by Justin Porter
As Wendt’s UX/UI Designer, a focus of mine is to look at ways to enhance security on our clients’ websites. There are many tools available to increase security and decrease the likelihood of your site being hacked. Following are some best practices and resources to assist with this.
Create a Unique Username
The most common usernames are those that use the name of a business, a person’s first name, or ‘admin’, and those are what most hackers start with when trying to access a WordPress website. Therefore, it’s important to choose a username that is unique and not predictable. To view a great article that will help discuss the good, the bad, and the ugly of WordPress usernames, visit https://tinyblueorange.com/wordpress-usernames/. There are also other ways hackers find usernames, which is why generating a random password is your next line of defense.
Generate a Random Password
WordPress has the ability to generate strong and secure passwords with up to 25 characters using a combination of letters, numbers, and symbols. You will generate your own password when first setting up your profile but are able to edit your password after you have created your account. In fact, updating your password frequently can help strengthen the security of your site.
Having a hard time coming up with a strong password? There are plenty of password generators available on the web, including 1password.com/password-generator. The more obscure the password, the better! Writing your password on a note at your desk is definitely not the best way to keep a password on file. If you’re the only person using your computer and that’s your main method of accessing the back end of your website, you can select ‘remember me’ below the password field on your login screen. You can also save your password on your internet browser or use an online password manager.
Limit Login Attempts
Add another layer of security by limiting the amount of login attempts that can be used before being locked out for a period time. Though the lockout isn’t permanent, this is a great way to frustrate and limit potential hackers. For most WordPress websites, this ability is already built into the settings. However, for some older sites, you can use a plugin called Limit Login Attempts Reloaded which will give you the same protection.
Changing the URL of the Login Page
By default, the login page for a WordPress website is www.yoursite.com/wp-admin. Since that’s the first place a hacker will go to log in, consider changing that URL. WPS Hide Login, is a helpful plugin which allows you to safely change the URL of the login page.
Technology is always evolving and hackers are always finding new ways to infiltrate people’s sites. However, if you adopt WordPress security best practices, you will be significantly reducing the opportunity for someone to access your site.
We are back with more answers to the most-searched questions about marketing as determined by Google’s Autocomplete.
Q: How marketing agencies get clients?
A: By doing excellent work and strategic outreach. Marketing firms are constantly sharing their story – in meetings, on websites, through social media, in an RFP (request for proposal) – and showcasing their expertise. We know the importance of getting the word out about our skills!
Q: How marketing helps sales?
A: Marketing can analyze consumer data to build an understanding of the ideal or potential customer – likes, dislikes, communication styles, media usage, buying cycle, etc. – and create a customized marketing outreach program to bring those customers to the sales team.
Q: How marketing benefits our society?
A: It brings products and services to people’s attention, helping them find things which will make their lives easier. It helps businesses find the customers they need to succeed. It builds ongoing communication between people and businesses to benefit both.
Q: How marketing has evolved?
A: It has become more sophisticated and research based. Successful marketing is not about just throwing a message out there to anyone and everyone. It is a strategically based style of communication involving businesses and consumers in an ongoing two-way communication.
That’s it for this edition but you never know, we might be back with more in the future, so you’ll want to keep checking out our blog!
Google’s Autocomplete is a great way to speed up your search results since it helps fill in your request with popular queries. We were inspired by the WIRED Autocomplete series and decided to try our hand at answering the web’s most-searched marketing questions. And, people seem to have a lot of questions so, here is part one and you can look for part two in the future!
Q: How Marketing Works?
A: By creating awareness and interest in specific companies, products, charities, ideas, services, or experiences. People cannot buy new tires or set up a 529 college savings account if they do not know their options. Strategic marketing spreads the word and gets people talking.
Q: How marketing is changing?
A: Every day in every way! Marketing cannot stand still. It needs to constantly adapt to the ways people are communicating. Reaching the modern consumer is a complicated undertaking based on research, strategy, and using multiple media outreach channels.
Q: How marketing has changed over time?
A: Marketing has been around for centuries, adapting to changes in how we live and communicate. In our increasingly interconnected world, that means increasing digital marketing efforts to find people where they learn, work, and socialize online.
Q: How marketing and sales work together?
A: Marketing creates the awareness and interest while sales works to sell the specific product, service, or experience. Ideally, both work together to create a seamless interaction with the customer, so interest leads to knowledge which can increase sales and repeat purchases.
If you have a question about marketing, let us know in the comments!