Blog2019-01-03T10:27:10-06:00

Spring has arrived: Free Wallpapers

After a long and cold winter, we’re just going to say it: SPRING HAS ARRIVED. And that means longer daylight hours, bright blue skies, melting snow, and the fresh air that comes this time of year. So get out and enjoy everything spring has to offer. We know we will!

-The Wendt Agency

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By |March 21st, 2019|Categories: Uncategorized, Wendt Buzz|0 Comments

Going for the goal: Media planning in 2019

“Let’s start at the very beginning – a very good place to start.”

That might be good advice for the von Trapp family singers in the “Sound of Music,” but it’s pretty bad advice when you are planning a media strategy. In fact, if you want your media plan to be a success (and who doesn’t?), you need to start at the end — what is your goal?

Modern media truly has something for everyone, and a strategic media plan will take advantage of the strengths of each media from social to magazine to terrestrial radio to native. But all that thoughtful planning is wasted if it doesn’t achieve the actual goal of the campaign. It might be a solid plan delivering a lot of eyeballs or making the phone ring or pushing traffic to your website, but if what you really wanted was to have people attend your open house, then it’s not actually a great plan at all. In fact, it is a failure.

The first step of any strategic media planning process should be determining the goal; what is this placement supposed to do? Why is your business willing to spend money on paid media? What result will mean those dollars were well spent?

Once you know that, you will be able to create a media plan destined for success!

BY CAROL KRUGER, SENIOR VICE PRESIDENT

By |March 6th, 2019|Categories: Culture, Industry Trends, Uncategorized|0 Comments

Celebrating our 90th birthday!

On February 1, we celebrated our 90th birthday! It is doubtful Wendt’s founders could have predicted the direction the company was going to take over the next nine decades when the company was established in 1929. Wendt has gone from a two-person agency to our current 14-member staff. We have accommodated and endured both poor economic conditions and abundance. In all of it, the creativity and ingenuity of Wendt have stood the test of time.

We celebrated the occasion with cake, Wendt bingo, advertising history trivia, and charades. On Friday, February 1, we found ourselves on the front cover of the Great Falls Tribune honoring our 90-year milestone. When we look back at our founders and leaders through the years, it is easy for us to recall their great achievements, and we appreciate the Tribune sharing in the grandeur of this milestone. The congratulatory messages and well-wishes from our community due to the recognition reaffirmed our meaning of community. Thank you to all our friends and partners.

You can find photos from our celebration on our Instagram story. To see highlights from our history and accolades from friends of Wendt, visit our 90th anniversary page.

By |February 7th, 2019|Categories: Culture|0 Comments

Christmas Traditions With Our Team

One of the best parts of working with others is sharing pieces of our lives with each other outside of work. It is a reminder of how alike we are, and that we each have stories that have shaped us into the people we are today. Here at Wendt, we create opportunities to share our stories with each other so that we can connect beyond the workplace. We encourage you to take time before your holiday break to connect with your co-workers, maybe over a cup of hot chocolate or tea, eating cookies. Ask them what their favorite holiday memories are when they were growing up and what they do to enjoy the season today. In the spirit of sharing, here is how our Wendt team answered this question.

What is your favorite holiday
tradition from your youth?

Brenda Peterson

President/CEO

If there was snow on Christmas Eve, we’d go cross country skiing on the streets in our neighborhood with our dad. He was such a cool dad!

Tiffany Aldinger

Production Manager

We would go to my grandparents’ house on Christmas Eve. We would open a present, have Swedish meatballs and lefsa for dinner, and go to the evening church service. When we came home, we would open the rest of the presents.

Carol Kruger

Senior Vice President

Helping bake the cookies – which, let’s be honest, mostly meant eating the cookie dough.

Sheena Annala

Art Director

Going up to my grandparents’ farm Christmas Eve with all my aunts, uncles, and cousins. We also used to get a present from Santa there.

Meghan Shaulis

Art & Digital Director

We always got to open one gift on Christmas Eve because we just couldn’t wait until the morning. After that we would eat treats and watch Christmas movies.

Lorie Hager, CPA

Chief Financial Officer

Helping my mother make dozens upon dozens of different kinds of cookies. It was a family event with everyone mixing, baking, decorating. It was the way our family kicked off the holiday season and certainly made the time together special!

Kara Smith

Creative Director

My mom, sister, and I would listen to the Mannheim Steamroller or Trans-Siberian Orchestra Christmas albums and decorate our tree. Also, my mom would make us wait until we had breakfast and all the family members arrived before we could open presents on Christmas. It always killed me!

Tegan Bauer

Social Media Specialist

There was always a ton of people in and out of my grandma’s house. I had no idea if I was related to them. We would decorate thousands of homemade sugar cookies on the pool table with gallons of colored icing. If you made a “mistake,” or Uncle Leonard bumped you or stuck a finger in your ear, you had to eat the cookie.

Teresa Appelwick

Publicity Coordinator/Social Media Assistant

So much food. My mother put in so much work – the kind of work you wish you would have appreciated more in the moment and saying thank you doesn’t adequately translate. All the aunts, uncles, and cousins gathered at our house – 20 people in a three-bedroom house in the country. It was perfect. Thanks Mom and Dad.

Jennifer Fritz

Vice President of Client Services

My favorite memory is traveling to my grandparents’ house. We were packed into a small but cozy home. Grandma would play Christmas songs on the accordion, and we watched holiday movies. The best part was waking up Christmas morning to the smell of grandpa’s homemade breakfast; I would do anything to be able to eat breakfast with him again.

Johnny-Interior

Johnny Ewald

Graphic & Digital Designer

My favorite tradition was Christmas evening consisting of an early church service and large family gatherings at our home or a close relative’s house. We would usually have my grandma’s lasagna for dinner followed by opening all the Christmas gifts. On Christmas morning, we would have a couple smaller gifts, a full stocking, and one big, more meaningful gift from Santa.

Pam Bennett

Senior Media Planner/Buyer

Going to dinner at Eddie’s Supper Club on Christmas Eve night. We would dress up, my mom and dad would have drinks. This was a big deal for my parents. My sister and I would get Shirley Temples. After dinner we drove around Anaconda Smelter-Black Eagle to see all the homes decorated with lights. When we arrived home, Santa had mysteriously appeared during our evening out!

By |December 17th, 2018|Categories: Culture, Industry Trends|0 Comments

Be Merry: Free Wallpapers

Christmas is the most wonderful time of year. It’s the only time of year when you can wear ugly sweaters, enjoy copious amounts of sweets, and sing out loud to your favorite Christmas tunes. So this holiday season, enjoy all those little things that make this the most wonderful time of year.

Wishing everyone a very Merry Christmas!

-The Wendt Agency

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By |December 7th, 2018|Categories: Uncategorized, Wendt Buzz|0 Comments