As we celebrate our 90-year history, we’ve been reflecting with our clients and past Wendt employees on why they like working with Wendt. But our current employees have something to say about our company, as well. We understand that we stand on the shoulders of those before us when it comes to how we got here. It is also exciting to know that just as prior Wendt employees built our company to what it is today, we are stitches in the quilt that is Wendt history moving forward.
Click the photos to see what we love about Wendt.
Summer in Montana is the perfect time for vacations, swimming, and new adventures. There’s never a shortage of things to do in this beautiful state we call home. So grab the sunscreen and bug spray and soak up the summertime vibes!
-The Wendt Agency
The 2019 Telly awards have been announced, and Wendt is coming out extra shiny! This year, The Telly Awards celebrates 40 years of honoring video and television creativity, with a theme of “A story for every screen.” As you can imagine, the competition is fierce. 12,000 entries were received across all categories. Judges award based on content/quality of message, production and execution, and overall experience.
While we always appreciate it when our high-quality creative work earns well-deserved awards, our truest success is partnering with our clients to give them a product we are all proud of and that brings results. Thank you to the Blackfeet Tribe – Safe on All Roads initiative, Montana Lottery, and Shodair Children’s Hospital for letting us share your stories and encourage your success.
Shodair Children’s Hospital – Local TV: General-Hospital and General-Not-for-profit
Montana Lottery Big Sky Bonus – Local TV: Campaign-Promotional
MDT Impaired Driving – A Blackfeet Crisis – Non-Broadcast: General-Cultural
The Telly Awards were founded in 1979 and honor outstanding local, regional, and cable TV commercials and programs; video and film productions; and online commercials, videos, and films.
If you walk outside your business doors, do your clients know what it is like to be a part of your team?
Our Wendt culture is crafted so we can be the best team members for our clients and each other. We work every day to make sure we bring our best selves to the job. Recently, on social media, we did a series on our brand pillars. Last fall, our directors decided that it was time to review our brand pillars to ensure they encompassed our dedication to our clients, our ethics, and our culture. We refined them – together – in a team building workshop. We proudly display them on our wall, where everyone can review them, and our guests never have to question where we stand.
In addition to the regular gatherings we have, at the beginning of the year we started a new way to recognize one another for the little things (and sometimes the big things). Gallop research shows that it isn’t enough to recognize an employee. Such recognition needs to be “honest, authentic, and individualized.” We would like to think there is an element of fun, too. Enter: our recognition box! If we catch a person excelling in an area that deserves a call to attention, we pick an item that represents that person and the work they did. A pack of stickers for “sticking around,” a squishy ice cream cone for all the stress, a sleep mask for tirelessly working on a hot project. It might sound silly, but it lightens the heaviness of the work, grounds us, and gives us a laugh at the end of it all. The important part, though, is that it gives someone an opportunity to tell one person, in front of everyone, “I see you. You did great. I am proud of you.” It is a real moment away from the hustle of the day where we get to acknowledge a job well done.
Does your workplace have a way to acknowledge the work of employees?
After a long and cold winter, we’re just going to say it: SPRING HAS ARRIVED. And that means longer daylight hours, bright blue skies, melting snow, and the fresh air that comes this time of year. So get out and enjoy everything spring has to offer. We know we will!
-The Wendt Agency
“Let’s start at the very beginning – a very good place to start.”
That might be good advice for the von Trapp family singers in the “Sound of Music,” but it’s pretty bad advice when you are planning a media strategy. In fact, if you want your media plan to be a success (and who doesn’t?), you need to start at the end — what is your goal?
Modern media truly has something for everyone, and a strategic media plan will take advantage of the strengths of each media from social to magazine to terrestrial radio to native. But all that thoughtful planning is wasted if it doesn’t achieve the actual goal of the campaign. It might be a solid plan delivering a lot of eyeballs or making the phone ring or pushing traffic to your website, but if what you really wanted was to have people attend your open house, then it’s not actually a great plan at all. In fact, it is a failure.
The first step of any strategic media planning process should be determining the goal; what is this placement supposed to do? Why is your business willing to spend money on paid media? What result will mean those dollars were well spent?
Once you know that, you will be able to create a media plan destined for success!