Sherwin-Williams Color of the Year

Are we all ready to be done with 2020? Do we need some calm and stability in our lives? Sherwin-Williams thinks so, already announcing Urbane Bronze as the color of the year – the year of 2021 that is.

Described as an “anchor that grounds the mind”, Urbane Bronze (SW 7048)  is a rich shade with gray undertones.

“The home is now the ultimate retreat from the world … and Urbane Bronze encourages you to create a sanctuary space for mindful reflection and renewal,” according to Sherwin-Williams’ director of color marketing, Sue Wadden. The color is part of the Sherwin-Williams Sanctuary Palette, said to pair well with wood finishes, stone accents, woven textiles, and mixed metals.

A very unofficial poll of the Wendt office shows this is a divisive color:

  • I love it. It signifies a life well lived, filled with leather bound books, roaring fires, and soft lamp light.
  • Great organic feel – it will easily coordinate with any other color.
  • This color fills me with darkness. I find this choice a disappointment.
  • The color of doom and gloom – thumbs down!

Pantone, the ball is in your court – can’t wait for your December announcement to see what you pick for the 2021 color of the year!

By |October 9th, 2020|Categories: Reflections, Wendt Buzz|0 Comments

Raise your cup to celebrate National Coffee Day!

Happy National Coffee Day everyone!

That’s right, today has been officially designated to honor that wonderful caffeine delivery system that makes the morning bearable for so many of us – coffee. The average American drinks two cups of coffee per day. Here at Wendt, we drink a combined total of 26 cups per day, although a couple of folks do not drink any coffee at all, and one person drinks decaf – can you imagine! I guess it’s up to the rest of us to pick up the slack, something we are more than happy to do.

Looking to impress your co-workers in the breakroom today?

Here are a few coffee facts to get the conversation started:

  • More than 50 countries around the world grow coffee
  • $40 billion is spent on coffee every year
  • The most expensive coffee is Kopi Luwak, which can cost up to $600 per pound
  • Coffee beans are the pit of the coffee plant’s red berries, meaning they are actually fruit seeds
  • The effects of the caffeine show up 15-20 minutes after your first sip
  • To let students and faculty know when the coffee pot in the breakroom was full, the University of Cambridge pointed a camera at the pot and created the first webcam in 1991. Sadly, it was taken down in 2001.

Whether you are an expert cupper (a professional coffee taster) or just a one cup first thing in the morning person, you can check out all the fun today by using or following #NationalCoffeeDay on social media. And, if your celebration includes a sixth, or tenth, cup of coffee today – no judgment here!

By |September 29th, 2020|Categories: Uncategorized|0 Comments

The Evolution of a Logo – A Century in the Making

When you are a company that has been around for nearly a century, your brand has been evolving for years before “branding” was even a thing.

Wendt was established in 1929, mere months before our nation was thrown into the challenges of the great depression. We have marketed the novelty of the first loaves of sliced bread, provided rationing ideas and encouraged victory gardens during WW2, invited tourists to explore the beauty of our state, embraced the digital world of the 21st century, and mastered the art of innovative storytelling in today’s media landscape. Wendt has continued to progress alongside the world we have lived in. And, while some things stay the same, like our dedication to our clients, creativity, and innovation, our business and identity are constantly evolving. This constant evolution of “who” Wendt is includes a handful of versions of our logo.

Many elements in our logo have changed quite a few times – like fonts, style, shapes – each a reflection of that moment in history. However, the element at the heart of our logo and brand from the very beginning has always been honoring our company founder, L.W. Wendt. While we may have gone through a few slight name modifications throughout our years, we have always kept “Wendt” as the centerpiece. Therefore, the letter “W” has and will continue to be the dominant element in our logo.

Enjoy a look at the progression of the Wendt logo over the last 91 years!

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By |September 23rd, 2020|Categories: Reflections, Wendt Buzz|0 Comments

It’s Finally Fall Wallpapers

It’s finally FALL – a fabulous time of year when we enjoy changing colors, cooler temperatures, favorite scarves, and EVERYTHING pumpkin spice!  Wrap up in a cozy throw, warm up with a mug of hot cider, and welcome all things autumnal.
Happy Fall Y’all,
The Wendt Agency

Click to download wallpapers:

By |September 18th, 2020|Categories: Uncategorized, Wendt Buzz|0 Comments

Leading is not going it alone

Ahh, the fearless leader – striding forward, blazing a trail, thinking, and acting independently – basically going it alone. It is an image that seems to resonate with a lot of people, something baked into at least the American consciousness. But is it completely accurate? Isn’t it missing something?  Something like other people?

I recently graduated from the Leadership Montana Master’s Class, an 8-month program designed to help Leadership Montana alumni take a deeper dive into the concept of leadership and what it means to them. It was fascinating, challenging, overwhelming, eye-opening, and visionary all at once. I am still processing everything I learned and will be for quite a while. But one thing which really stood out to me during the final session in June was my new understanding of how empty leadership is without other people.

Of course, leadership means looking at issues in new ways, setting goals, creating a vision, reframing questions, building order out of confusion, etc. But why is a leader doing that? Is it just for internal satisfaction? Or is it to share the journey, to bring others forward, to create understanding and connection? As important as personal growth is, I do not think that is the end goal of leadership. I think leadership is finding ways to create a shared vision.

The process of leadership can be messy. It can involve a lot of false starts. It can need mid-course corrections and the flexibility to respond to changing circumstances. But it must involve other people. It must be about that connection and creating a team dedicated to a common goal – a goal which is bigger than any single person, even the leader.

In the words of Antoine de Saint-Exupery “If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.”

Carol Kruger
Senior Vice President

By |August 7th, 2020|Categories: Culture, Industry Trends|0 Comments

How well do you know your coworkers?

Just how well do you know your coworkers? Oh sure, you might know how Bill takes his coffee or how much Janet loves her golden retriever, but do you know if either of them would rather have telekinesis (the ability to move things with their mind) or telepathy (the ability to read minds)? If they’d prefer to be in a food fight or a water fight? These are the fascinating things you can learn when you play “Would You Rather?” The questions may be silly but the chance to bond over a shared interest in Marvel movies or the joys of living in a tree house is no joke – it’s a great way to build connection. We started playing “Would You Rather” while we were working remotely and decided to play another round and let you all learn a little bit about us – enjoy!

Would you rather team up with Wonder Woman or Captain Marvel?

I am a huge Marvel fan! I could explain in great detail why I would choose to team up with Captain Marvel, but it might take all day! - Tegan Bauer

Would you rather go backstage with your favorite band or be an extra on your favorite TV show?

Backstage with my favorite band! In fact, I have met the members of some of my favorite bands, including visiting on the tour bus with a very eccentric rock star. I still haven’t met my favorite rock star, but I’ve come close by meeting his wife. - Kara Smith

Would you rather communicate only in emoji or never be able to text at all ever again?

Well, I would communicate in emoji! Since many in my family are deaf, I communicate and think in symbolic systems/gestures/ASL all the time so it’s not that different. 🤩🤓👍🏻🗣🙋🏼‍♀‍🧏🏻‍♀‍🙊🙉🙈🤟🏼💪🏻🙌🏼🤐🤗🧐🦄 This is “starry eyed nerd feeling positive speaking out to you. Yes you. Using my deaf skills to say nothing, hear nothing, see nothing... with love to everyone, staying strong, praise up, zipping my lips, hugs all around, I know it’s weird, I’m weird...because I’m a rainbow heart unicorn. Kiss” 😘 - Pamela Bennett

Would you rather go back to the past and meet your loved ones who passed away or go to the future to meet your children or grandchildren to be?

Go back to the past and meet a loved one who passed away. There is so much we can learn from those who have gone before us and by spending time with someone whose life directly impacted mine, I can gain insight that I can then pass onto my children. Also, my family is made up of some colorful characters and I would love to hear their stories first hand! - Jennifer Beisecker

Would you rather win $25,000 or your best friend win $100,000??

If either I or my best friend won any amount of money we would split it with each other, so it would benefit us both if she won. - Haley Thomas

Would you rather walk to work in heels or drive to work in reverse?

Drive to work in reverse, than walk to work in heels. Since we live 28 miles outside of Great Falls, I’m guessing walking to work in heels would take me at least 10 hours. Plus, my tootsies would never forgive me! Driving in reverse, no problem! - Brenda Peterson

Would you rather have a pause or a rewind button in your life?

Have a rewind button so I could spend more time with loved ones and friends I’ve lost. I’d love to relive family vacations to Glacier, Yellowstone, and both coasts, as well as enjoy family holidays, such as Christmas and Thanksgiving, and birthdays. Those are the activities I miss the most as I grow older and my family grows smaller. - Justin Porter

Would you rather look strong and be weak or look weak and be strong?

Look weak and be strong. I’ve been underestimated by others in the past for various tasks and I’m always delighted to see the looks of surprise on their faces when they discover that they shouldn’t judge a book by its cover. - Merle McLeish

Would you rather travel the world for free for a year or have $50,000 to spend however you please?

Travel the world for free for a year. Even if I had $50,000 to spend however I please, there is always the pressure of spending it on bills or other life responsibilities. Imagine the places you could see, the things you could do, the food you could eat, the memories you could make - all while traveling the world (for free!) for an entire year. AMAZING! - Jennifer Fritz

Would you rather master every musical instrument or every type of sport?

Master every musical instrument. Music has always been such a positive influence for me and if I could master every musical instrument, I would be content being able to not only entertain myself, but others for the rest of my life. - Johnny Ewald

Would you rather stay in during a snow day or build a fort?

No offense to the wonder of engineering which is the snow fort but…inside has coffee, blankets, books, Netflix, slippers, snacks, streaming music services, and a lovely view of the snow outside that I can enjoy while staying warm! - Carol Kruger

Would you rather spend a day cleaning your worst enemy’s house or have your crush spend the day cleaning your house?

My crush is my husband, and I would REALLY like to see him cleaning house all day! I would take videos. - Lorie Hager

Would you rather be chronically under-dressed or overdressed?

If by chronically overdressed you mean Prada at Albertson’s, Tom Ford at Petco, Versace at a BBQ, or Gucci at Borrie’s, then sign me up. Oh, and the shoes! A fancy Louboutin will elevate any outfit. Overdressed. Every. Time. - Johna Wilcox