Happy National Coffee Day everyone!
That’s right, today has been officially designated to honor that wonderful caffeine delivery system that makes the morning bearable for so many of us – coffee. The average American drinks two cups of coffee per day. Here at Wendt, we drink a combined total of 26 cups per day, although a couple of folks do not drink any coffee at all, and one person drinks decaf – can you imagine! I guess it’s up to the rest of us to pick up the slack, something we are more than happy to do.
Looking to impress your co-workers in the breakroom today?
Here are a few coffee facts to get the conversation started:
- More than 50 countries around the world grow coffee
- $40 billion is spent on coffee every year
- The most expensive coffee is Kopi Luwak, which can cost up to $600 per pound
- Coffee beans are the pit of the coffee plant’s red berries, meaning they are actually fruit seeds
- The effects of the caffeine show up 15-20 minutes after your first sip
- To let students and faculty know when the coffee pot in the breakroom was full, the University of Cambridge pointed a camera at the pot and created the first webcam in 1991. Sadly, it was taken down in 2001.
Whether you are an expert cupper (a professional coffee taster) or just a one cup first thing in the morning person, you can check out all the fun today by using or following #NationalCoffeeDay on social media. And, if your celebration includes a sixth, or tenth, cup of coffee today – no judgment here!
When you are a company that has been around for nearly a century, your brand has been evolving for years before “branding” was even a thing.
Wendt was established in 1929, mere months before our nation was thrown into the challenges of the great depression. We have marketed the novelty of the first loaves of sliced bread, provided rationing ideas and encouraged victory gardens during WW2, invited tourists to explore the beauty of our state, embraced the digital world of the 21st century, and mastered the art of innovative storytelling in today’s media landscape. Wendt has continued to progress alongside the world we have lived in. And, while some things stay the same, like our dedication to our clients, creativity, and innovation, our business and identity are constantly evolving. This constant evolution of “who” Wendt is includes a handful of versions of our logo.
Many elements in our logo have changed quite a few times – like fonts, style, shapes – each a reflection of that moment in history. However, the element at the heart of our logo and brand from the very beginning has always been honoring our company founder, L.W. Wendt. While we may have gone through a few slight name modifications throughout our years, we have always kept “Wendt” as the centerpiece. Therefore, the letter “W” has and will continue to be the dominant element in our logo.
Enjoy a look at the progression of the Wendt logo over the last 91 years!
Ahh, the fearless leader – striding forward, blazing a trail, thinking, and acting independently – basically going it alone. It is an image that seems to resonate with a lot of people, something baked into at least the American consciousness. But is it completely accurate? Isn’t it missing something? Something like other people?
I recently graduated from the Leadership Montana Master’s Class, an 8-month program designed to help Leadership Montana alumni take a deeper dive into the concept of leadership and what it means to them. It was fascinating, challenging, overwhelming, eye-opening, and visionary all at once. I am still processing everything I learned and will be for quite a while. But one thing which really stood out to me during the final session in June was my new understanding of how empty leadership is without other people.
Of course, leadership means looking at issues in new ways, setting goals, creating a vision, reframing questions, building order out of confusion, etc. But why is a leader doing that? Is it just for internal satisfaction? Or is it to share the journey, to bring others forward, to create understanding and connection? As important as personal growth is, I do not think that is the end goal of leadership. I think leadership is finding ways to create a shared vision.
The process of leadership can be messy. It can involve a lot of false starts. It can need mid-course corrections and the flexibility to respond to changing circumstances. But it must involve other people. It must be about that connection and creating a team dedicated to a common goal – a goal which is bigger than any single person, even the leader.
In the words of Antoine de Saint-Exupery “If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.”
Senior Vice President
Just how well do you know your coworkers? Oh sure, you might know how Bill takes his coffee or how much Janet loves her golden retriever, but do you know if either of them would rather have telekinesis (the ability to move things with their mind) or telepathy (the ability to read minds)? If they’d prefer to be in a food fight or a water fight? These are the fascinating things you can learn when you play “Would You Rather?” The questions may be silly but the chance to bond over a shared interest in Marvel movies or the joys of living in a tree house is no joke – it’s a great way to build connection. We started playing “Would You Rather” while we were working remotely and decided to play another round and let you all learn a little bit about us – enjoy!
-The Wendt Agency