Meta: The Digital Company That is Surprisingly Analog - The Wendt Agency

Meta: The Digital Company That is Surprisingly Analog

Meta: The Digital Company That is Surprisingly Analog

The words I’m writing will be published only as pixels. They will never know paper. We’re communicating in an entirely digital world.  

Perhaps no other single company brings the digital world into people’s lives like Meta, the parent corporation of Facebook, Instagram, WhatsApp, Messenger, and several smaller, niche platforms. More than 10 percent of the Earth’s population – 845 million people – regularly use some Meta product every month – a fact which is even more shocking when you consider that 13 percent of the Earth’s population has no electricity, much less a wireless network.  

META COULD ONLY EXIST IN THE DIGITAL AGE. WE THINK OF IT AS ENTIRELY MODERN.

But here’s something that may surprise you: Meta is more like network television in the 80s than it is like Bitcoin. It is a complex technology, requiring constant upkeep, delivered virtually for free into the personal lives of its users – and paid for almost exclusively by advertising. The more time Meta gets in front of your eyeballs, the more ads it can deliver to you. That’s how it works.  

So, your friend’s dog-being-adorable-under-a-blanket pictures, baby-rolling over videos, me-and-my-sisters-doing-this-15-second-synchronized-dance reel? That’s basically the “Murder She Wrote” of Meta. It’s the stuff you go there for so Meta can do what it needs to pay for the fact that you can go there at all.  

And we all know that at some level, but here’s why that matters for a small business: The social posts you make about yourself can do a lot of things. They can communicate; they can help define your brand; they can make your name something that people have heard before. But what they almost never do is perform better than a paid ad on the same platform. That means that what you say about yourself for free on Instagram or Facebook – even when it really sings! – will almost never reach as many people as you’d reach if you placed that same message as a paid ad on Instagram or Facebook. Read here how social trends help businesses stay agile.

And that makes sense. There was never so much “Murder She Wrote” that the networks ran out of space for commercials. They built the shows around the ads and wrote the commercial breaks into the entertainment. That’s exactly how Meta works. 

A Meta paid ad is the fastest, easiest, and often cheapest way to connect to your customers – and help find new ones. Meta is literally designed to ensure this happens. There is some peace in this: You can stop chasing “the algorithm.” Stay on social media. Keep telling your story. Keep doing your best practices but remember that the dominant algorithm in Meta is the one powered by the dollar. When it’s important, spend money on it.  

And, you know what? That’s totally okay. “Murder She Wrote” was great television.  

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CAITLIN CRUMLEY

CONTENT CREATOR

Forever chasing the Texas heat, Caitlin, along with her husband Rob, spend most of their time outdoors soaking in the sun and adventure. We know what you’re thinking…luckily for them, skiing is also a favorite pastime come winter! An adventurous spirit, but a perfectionist at heart, Caitlin brings excellence and attention to detail in all that she does.

Angela moody

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An avid crafter who thrills at dreaming up new sewing, quilting, and crocheting projects, Angela enjoys spending most of her spare time with her husband, Gene, and her “pittie-kids,“ her pit bull fur-babies, Traeger and Lexi Lou.

Jennifer Fritz

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Shareholder / Director 

Jen brings a sense of adventure and an inquisitive mind to all she does, whether that is sipping on a new tequila or inspiring a culture of learning at the agency. She and her husband Ryan enjoy the Montana lifestyle alongside their two children, Kate and Wren, and their fluffy family dog, Morris (named after a former Gonzaga basketball player!)

CAROL KRUGER

SENIOR VICE PRESIDENT

Shareholder / Director 

Irony is not without a sense of humor. Carol loves London, which is known for high tea, but deep down — Carol is a die-hard coffee lover. When it comes to her work, what excites her most is seeing it out in the world. Billboards to digital ads, strategy to placement, Carol is energized ensuring it all comes together in a final message. 

Lorie hager

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Looking for tricked-out tree houses or Airbnb homes in far-off locales fills Lorie’s downtime. But when she’s at work, she gets a heady sense of satisfaction when our Wendt team overcomes obstacles and celebrates successes. 

Kara smith

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Johna wilcox

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Merle Mcleish

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Sheena spends every spare moment with her young family. It’s all about having adventures — a philosophy she brings into the office. When at work, Sheena is thrilled to get the chance to do something new and creative every day. 

Victor Fulcher

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Preserving bicycles, trinkets, and books brings Victor joy because he sees possibility in objects others might overlook. It’s this ability to make something from nothing that drives his work too. Being able to meld form, function, design, and code scratches the itch for both sides of his brain. 

Meghan Shaulis

UX/UI DESIGNER

Once her feet hit the floor, and after the coffee has been brewed, on Saturday mornings, you’ll find Meghan happily making breakfast for her family. If it were up to Meghan, she would never part from her husband. Lucky for us, she is also passionate about bringing her talents to the Wendt creative team and our clients. 

Gwen Fleming

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  • Curious creative who writes powerful copy with bold impact.
  • Brainstorms compelling content that inspires and incites action.
  • Ensures messaging is always engaging and on-brand.

Gwen’s lived from Portland, Maine to Portland, Oregon. New York City, Washington D.C., Los Angeles-ish; she invariably returns home to Montana … every time. She is passionate about using her experiences to create content that inspires strong impressions. 

Haley Thomas

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Haley has an immobilizing fear of grasshoppers. Not spiders, not snakes — GRASSHOPPERS. It’s surprising to know this, considering how fearless and fierce Haley is when creating efficient workflows. In fact, helping others is what she strives most to do.