Meta: The Digital Company That is Surprisingly Analog - The Wendt Agency

Meta: The Digital Company That is Surprisingly Analog

Meta: The Digital Company That is Surprisingly Analog

The words I’m writing will be published only as pixels. They will never know paper. We’re communicating in an entirely digital world.  

Perhaps no other single company brings the digital world into people’s lives like Meta, the parent corporation of Facebook, Instagram, WhatsApp, Messenger, and several smaller, niche platforms. More than 10 percent of the Earth’s population – 845 million people – regularly use some Meta product every month – a fact which is even more shocking when you consider that 13 percent of the Earth’s population has no electricity, much less a wireless network.  


But here’s something that may surprise you: Meta is more like network television in the 80s than it is like Bitcoin. It is a complex technology, requiring constant upkeep, delivered virtually for free into the personal lives of its users – and paid for almost exclusively by advertising. The more time Meta gets in front of your eyeballs, the more ads it can deliver to you. That’s how it works.  

So, your friend’s dog-being-adorable-under-a-blanket pictures, baby-rolling over videos, me-and-my-sisters-doing-this-15-second-synchronized-dance reel? That’s basically the “Murder She Wrote” of Meta. It’s the stuff you go there for so Meta can do what it needs to pay for the fact that you can go there at all.  

And we all know that at some level, but here’s why that matters for a small business: The social posts you make about yourself can do a lot of things. They can communicate; they can help define your brand; they can make your name something that people have heard before. But what they almost never do is perform better than a paid ad on the same platform. That means that what you say about yourself for free on Instagram or Facebook – even when it really sings! – will almost never reach as many people as you’d reach if you placed that same message as a paid ad on Instagram or Facebook. Read here how social trends help businesses stay agile.

And that makes sense. There was never so much “Murder She Wrote” that the networks ran out of space for commercials. They built the shows around the ads and wrote the commercial breaks into the entertainment. That’s exactly how Meta works. 

A Meta paid ad is the fastest, easiest, and often cheapest way to connect to your customers – and help find new ones. Meta is literally designed to ensure this happens. There is some peace in this: You can stop chasing “the algorithm.” Stay on social media. Keep telling your story. Keep doing your best practices but remember that the dominant algorithm in Meta is the one powered by the dollar. When it’s important, spend money on it.  

And, you know what? That’s totally okay. “Murder She Wrote” was great television.  

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Forever chasing the Texas heat, Caitlin, along with her husband Rob, spend most of their time outdoors soaking in the sun and adventure. We know what you’re thinking…luckily for them, skiing is also a favorite pastime come winter! An adventurous spirit, but a perfectionist at heart, Caitlin brings excellence and attention to detail in all that she does.

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An avid crafter who thrills at dreaming up new sewing, quilting, and crocheting projects, Angela enjoys spending most of her spare time with her husband, Gene, and her “pittie-kids,“ her pit bull fur-babies, Traeger and Lexi Lou.

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Jen brings a sense of adventure and an inquisitive mind to all she does, whether that is sipping on a new tequila or inspiring a culture of learning at the agency. She and her husband Ryan enjoy the Montana lifestyle alongside their two children, Kate and Wren, and their fluffy family dog, Morris (named after a former Gonzaga basketball player!)



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Irony is not without a sense of humor. Carol loves London, which is known for high tea, but deep down — Carol is a die-hard coffee lover. When it comes to her work, what excites her most is seeing it out in the world. Billboards to digital ads, strategy to placement, Carol is energized ensuring it all comes together in a final message. 

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Kara smith


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Kara is completely enchanted with the Caribbean. The humidity, the teal waters — if only our bustling office were as tranquil! Not just captivated by sandy beaches, Kara is fascinated with understanding what makes people think and enjoys how her work allows her to tap into people’s emotions.

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Johna wouldn’t be stuck on a desert island without Vichy Ideal Soleil Solar Protective Water – Hydrating SPF30 Face Mist — after all, it’s a desert. Duh! But her real energy comes from working on dynamic projects and interacting with clients.

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Traveling to Paris when her daughter is old enough would be a dream come true for Kattie. When not planning for trips abroad, Kattie is inspired by working with a variety of different clients who keep her challenged and on her toes. 

Merle Mcleish


Whether it’s genealogy or geocaching, the thrill of the hunt drives Merle. She also has a deep appreciation for art and art history, which is perfect for the creative and artistic atmosphere of Wendt where Merle feels right at home. 

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Jenn enjoys spending as much time with her family as possible. Her husband, children, and extended family are everything. She also loves the absolutes of accounting; things balance, or they don’t. And she loves making it all add up. 

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