We live in a world of content chaos. The social media algorithm changes weekly, TikTok brings in more views than the local news, Twitter isn’t sure if it’s still cool or not, and now even my email serves up daily ads. Let’s face it – in 2022, content is everywhere, in everything, by everyone. And, while there’s no escaping it, your business can drive it.
Rather than stopping the never-ending scroll, blogging helps you create your own – right on your website. No hashtags. No word limit. Just original content, at its finest. Here’s three reasons your business needs a blog:
1. Blogging creates connection.
From consumers and employees to your brand itself, blogging helps speak to all sides of your business. 56% of marketers who leverage blogging say it’s effective and 10% say it’s the content type that generates the biggest return on investment (HubSpot). The reason? Connection. A blog allows you to share your knowledge on what you know best – finances, company culture, industry insights, or even your missions and values. While your audience is being inundated with information, your job is to give them a reason to listen to you. And when they come back, that’s how you know that they’re your kind of people!
2. Blogging drives traffic.
If your website is the front door to your business, then your blog is the back door. While not all potential customers are interested in your product, they are interested in relationship and insight. There’s a lot more we could say here (looking at you SEO), but we’ll skip to the good stuff:
- 70% of people would rather learn about a company through articles rather than an ad
- 57% of people read content marketing titles at least once a month
- Blogs are responsible for 434% more indexed pages and 97% more indexed links
- On average, companies with blogs produce 67% more leads per month
Source: Demand Metric: Content Marketing Infographic
3. Blogging is eternal.
The best part about a blog is that it’s eternal. It’s not “rented space,” but rather lives permanently on your website. You control the content, you control the frequency, and in a sense, you control the viewership – knowing that there’s always an opportunity to link back to it. While social media is ever evolving, your blog remains a steady place for you to share what you do best. It allows you to connect with your audience, share insights from other employees, and ultimately drive brand engagement. Blogging is the content that never goes away, and that’s how we like it.
